Ok, as I am not sure how long this response will be, I’ll start off by saying the following, Fire, if you would like an unbiased person to review your business plan for your new company for you, please feel free to forward it on to me, I will be happy to sign an NDA for you as well thereby protecting the confidentiality of its contents. I have the tendency to say it as I see it, so you should get an honest opinion if you take up that offer.
Fly, I am curious to the odds of which will occur first
- Hell freezing over, and we grrr’s ice skate with the devil; or
- I say something on this forum and everybody agrees with what I say
Bookies have the odds at 2:1 I believe.
Ok, on to the serious matter. When you acquire a new skill, you basically have 4 phases you go through. This may be old news for some, but since I am typing this message, I am going to type it in any event. Let us assume the skill in question is you driving a car. Initially you will start off by being unconsciously unskilled, meaning, you have no idea whether or not you can drive a car, basically, you don’t know what you don’t know yet. Then you go for your first drive, and you suddenly become consciously unskilled. Basically, you now start to know what you don’t know and you can start working on learning those skills (for instance, hand brake, gear lever, clutch etc.). Then, as you do it more, you become consciously skilled, basically, you know what you need to know but you still need to think about it. In other words, you still need to consciously think "ok, I now need to move to second gear; ok, I should now turn on my indicator; oh, there is a car coming up behind me;". When you drive a lot, you become unconsciously skilled, basically you no longer need to think about gear changing, yuo don't worry about the car coming up behind you, you do it pretty much automatically. All skills you acquired goes through those phases and the perfect position to be in is that you should always have some which you can say "for that skill, I am still consciously unskilled, but I am doing x,y and z to rectify that position". (for me, right now, that is system architecture designs. I am only starting to know what I don't know about it and thus upskilling myself in that regrad)
There are two schools of thoughts on when you should try out your own company. On the one hand it is when you are very young. The benefits of this are that you are still an idiot, in terms of life experience, in terms of understanding the risks, assessing the risks, worrying about family etc. Basically, you are unconsciously unskilled; you still don’t know what you don’t know and you basically don't care (because you don't know about it nor do you worry about it). People in this category will do something nobody else with a bit more experience will even consider doing. These guys turns out to be the Google and Microsoft founders of the world. They have one thing in common, they are pure genius with exceptionally high IQ’s and they did not give a flying phuck what anybody else told them when they started. They went seriously big or they went home. Unfortunately, out of 1000 people that tries, maybe one will one day be able to buy themselves an island. The rest have to go back to flipping burgers at McDonalds in 6 months time or sooner depending on how long the war chest last.
The above is the one kind of entrepreneur, the other are one that has been toying with the idea for a very long time. Deep down knowing that he would not want to work for a salary for ever and he has used the time to prepare himself. He used formal employment as a stepping stone in order to get himself as skilled as possible, definitely reaching the consciously unskilled phase in various aspects of running a business and even reaching the consciously skilled in other areas. These guys generally have some form of war chest that they have built up, be it their pension or their savings. These guys will still take on risk, but it will be of a much more measured approach, i.e. not just ra-ra-ra we gonna own the world ra-ra-ra! They would have learned about networking skills, about the importance of compliance, the importance of having a good accountant but more importantly, the knowledge to put together a proper business case and also how to make that business a reality. Chances are these guys will not be able to buy themselves an island either, but the chances that they will have the skills and expertise to build themselves a proper business, not just one that keeps the lights on and going on holiday once a year, is much greater than the first guy.
A clever man once told me that an idea doesn’t mean anything. You may have the greatest idea in the world, unless you can successfully implement it, it is meaningless.
I appreciate I may sound harsh and that, but I have seriously seen a lot of great ideas being burnt to the ground simple because of the individuals not realising what they are getting themselves into. I have had a lot of conversations with entrepreneurs trying to get funding for their businesses, they all say the same thing. No, but my idea is the best in the world. Nobody else has the same idea. I am passionate about it. Nobody else can replicate my idea. The reality is the following:
- Your idea is not unique; there are other people that have the same and better ideas. Not even Mark Shuttleworth’s idea was unique, he just figured out a good way to implement it.
- You are not the only person that can do x,y and z. Lets pick software development, the biggest competition to that in South Africa is currently India, why, because they are able to produce code for next to nothing.
- You are different than the next guy. I always laugh when a start-up tells me they would like to differentiate themselves on good service. Ok, so how will you ensure good service? Hmm, uuh, aah… will you have 24 hour call centres? Will you do an immediate product replacement if something is wrong? Will you immediately have the resources (staff) available to resolve your client’s problem, what if you have 3 clients at the same time, will you still have the resources to provide them all that service? What will this good service net you at the end of the month? If big corporates with very deep pockets are not able to deliver service knowing very well the cost of losing a client, what on earth makes you think you as a startup will?
- Barrier to entry, got to love it when a small startup tells me, oh, but nobody else can do this because of x,y and z. Reality check, your war chest may be 6 months strong, but if a corporate would like to enter into that space, they can throw millions at it with resources you can only dream off.
- Compliance, this is the one area that is so much overlook it is not even funny. Ignore SARS for a second because that already is a nightmare with VAT returns, tax invoices, tax returns, PAYE, UIF. Ignore SARS for a second, now you need to think about not one, but ALL the pieces of legislation that may, or may not, impact your area. I think I’ve read somewhere that for a bank in South Africa, they have something like a 228 pieces of legislation and charters they need to comply with. Startup companies can rarely afford a compliance officer, let alone one that is verse in all parts of the legislation governing your area. You need to break but one single rule for your company to go bust due to litigation. Hell, if you can get a good compliance officer who can help you with legal contracts (which there will be a lot of if you develop software for somebody) then that is already a great starting point.
Guys, don’t get me wrong, I am all for encouraging entrepreneurs, I think Africa needs more of them and fast. We need companies that can generate jobs and lots of it. However, it is like those guys appearing on idols which gets asked the question: “dude, seriously, you want to tell me you have no friends that have ever told you to stop singing??”
As I mentioned before, each person have a different risk appetite, but just having passion alone is not going to buy you that island. Just having an idea, without have the ability, skills, and war chest to implement it, is not going to buy you that island. Having a business plan that is not even written down on paper and reviewed by friends, colleagues, and critics, is not going to buy you an island. A very good tip I can give anybody if they would like somebody to review their business plans for free is to prepare one, then take it to your bank and ask them for a loan against it without you putting any of your own money in the process (you will put in your passion and your time). If the bank is prepare to give you money against that business plan, you have slightly better odds to succeed. If the bank doesn’t want to give you that money, then perhaps reconsider the business case. Saying the above, as with everything in life, there are exceptions to the above rule, an example is Cecil John Rhodes asked Standard Bank for a loan in order to buy some of the last claims at Kimberley and Standard Bank refused, those last few claims was what was needed to start De Beers, I think for the next 100 years De Beers refused to do business with Standard Bank.
All I can say, good luck with your endeavour and your decision, it is a difficult decision and it is one that nobody else can make for you. Take your time with it, don’t rush it, and if you decided on a specific course of action, you need to put everything you have behind that endeavour or else I will guarantee you now it will without a doubt fail. Also, make sure you define what success is, buying an island for yourself, or just having a comfortable life style with a holiday once a year.